Utrecht, NL · 18+ years in games

Maurice van der Boor

Senior Producer · Head of Product · Studio & Operations Management

I help game teams decide what's worth building, then I get it built. Over 18 years I've shipped games on web, mobile, PC and console, and handled roadmaps, live ops, studio operations, co-development and IP partnerships with Rovio, Hasbro, LINE, Bandai Namco, Zeptolab and more.

Available for freelance, fractional and permanent roles

Get in touch See my work

Maurice van der BoorRemote or hybrid · EU citizen

IP & platform partners

Rovio
Hasbro
LINE
Bandai Namco
Zeptolab
The Smurfs
MGA
Meta
Snap
Sony
Nintendo
Microsoft

Work

Games and projects

Games I produced at studios and publishers, projects I run as a freelancer, the web games company I co-founded, and games I build myself.

2008 – 2024 · Azerion, CoolGames, Playlogic

Games I've produced

From big-brand IP on messaging platforms to original casual games with a live-ops engine behind them.

AzerionWeb & mobileIP: The Smurfs

Smurfs: The Cooking Game

A time-management cooking game built on the official Smurfs licence.

My role: Head of Product. Set the scope and budget, and steered production.

AzerionWeb & mobileIP: MGA

L.O.L. Surprise! O.M.G. Fashion House

Befriend the L.O.L. girls and collect every doll.

My role: Head of Product. Led the product side of the IP partnership with MGA.

AzerionWeb & mobileOriginal IP

Merge Hospital

A merge game with a hospital-management meta layer.

My role: Head of Product. Product and live-ops strategy, built with co-development partners.

AzerionApp stores, web, FacebookOriginal IP

Cook & Match: Sara's Adventure

A match-3 game launched on the app stores, web portals and Facebook.

My role: Head of Product. Launch and low-cost live-ops experiments on retention and monetisation.

CoolGames × RovioFacebook Messenger

Angry Birds

Multiplayer Angry Birds, made as a launch title for Facebook Messenger games.

My role: Producer. Co-production with Rovio as a Messenger launch partner.

CoolGamesMessenger, EA Pogo, web

Jewel Academy

A highly successful HTML5 match-3 game on Facebook Messenger, EA Pogo and web portals.

My role: Product Owner & Producer. Ran the live-ops metrics analysis and oversaw gameplay improvements aimed at retention, ads per session and average play time.

CoolGames × The Tetris CompanyWeb (HTML5)2016

Tetris Twist

Tetris with a goal for every level: 100 challenges across cities on a world map, in English and Japanese.

My role: Producer.

CoolGames × LINELINE MessengerIP: LINE Friends

LINE Draw: Everybody Sketch!

A multiplayer drawing-and-guessing game on LINE Messenger.

My role: Producer. Ran it from production through live ops.

CoolGames × HasbroFacebook Messenger

Battleship

Asynchronous multiplayer Battleship, based on the Hasbro classic.

My role: Producer. Launch title for Messenger games with Hasbro.

Also: Tetris and Monopoly Sudoku on Messenger and mobile web, LINE Draw & Guess, plus PC and console titles at Playlogic with Sony, Nintendo, Microsoft and 20th Century Fox.

2024 – now · Independent producer & consultant

Freelance projects

I step in where a studio or IP owner needs production set up, a partner chosen, or a game brought to hand-over.

Het Muizenhuis2024Kids

Sam & Julia: the game

An exploration and crafting game for children, set in the world of the Mouse Mansion books.

My role: Producer & consultant. Set up production and the roadmap in six months, then chose and onboarded the development studio.

Koin Games × Cre8LabsPC (Steam)Free-to-play TCG

Origins Trading Card Game

A digital trading card game with characters reimagined from myths, folklore and classic stories. Every competitive card is free; rare variants can be traded.

My role: Producer & consultant. Responsible for the Collector Club, the trading platform built by Koin Games' subsidiary Cre8Labs, and organised production from kickoff to hand-over to Koin's US studio.

View on Steam ↗

ConsultingProduction & product

Other clients

Production, product and partnership work for Azerion, Xsolla, Xolbor, Pixplicity and TeDa Connect.

Mentoring

European Innovation Council & Dutch Games Association

I mentor founders and studios in both programmes.

Nov 2024 – now · Co-founder & CEO

Omni Play

A web games publisher and development studio I co-founded. We sign partner studios, bring their games to every major web and platform channel, and run them live. Our plug-and-play HTML5 SDK lets one build go live on 10+ platforms.

Live on YouTube Playables, GameDistribution, Poki, CrazyGames and more.

20games in the portfolio

6signed partner studios

10+platforms from one build

1HTML5 SDK

Personal projects

Games I've built myself

I build and ship my own web games with Claude Code and a multi-agent development and QA setup. It keeps me close to how games are made today, so I know what's realistic and what isn't.

Police Chase

Solo project on Poki, built with Claude Code and a multi-agent dev & QA setup

Play on Poki ↗ SR

Stunt Racer

Solo project on Poki, built with Claude Code

Play on Poki ↗ AN

Auto Ninja

Made with a small team, live on CrazyGames

Play on CrazyGames ↗

How we can work together

A senior producer, at the size your team needs

Some teams need a full-time lead. Others need two days a week, or someone to steer one launch. I work in all three ways.

Freelance & interim

A project or a gap to fill

A launch, a co-development deal or a stalled production. I come in, set up the plan and the team, and get it shipped or handed over cleanly.

Fractional

Senior leadership, part-time

Head of Product or Production for a few days a week. Good for studios that need roadmaps, KPIs and partner management before they need a full-time hire.

Permanent

Your next producer or product lead

I'm open to permanent roles as Senior Producer, Head of Product or Studio Manager, remote or hybrid from Utrecht.

What I'm good at

Game production & delivery
Live ops & KPIs (DAU, D1/D7/D30, ARPDAU)
Studio & operations management
Co-development & outsourcing
IP licensing & management
Roadmaps, Agile & Scrum
IAP & ad monetisation
Market research

Tools I use

Claude Code
Git & GitHub
Lovable
Vercel
ChatGPT
Jira
Notion
Figma
Miro
Heap
Leanplum

Experience

Where I've worked

2024 – now
Independent Producer & Consultant
- Het Muizenhuis: set up production and the roadmap in 6 months, then chose and onboarded the studio building the game
- Koin Games: responsible for the Collector Club trading platform for Origins TCG, built by subsidiary Cre8Labs; organised production from kickoff to hand-over to their US studio
- Also for Azerion, Xsolla, Xolbor, Pixplicity and TeDa Connect
2021 – 2024
Head of Product & Studio Manager · Azerion
- Ran a 10-person studio responsible for 25+ casual games, with full P&L ownership (7-figure revenue)
- Delivered 25+ launches, all built with outsourcing and co-development partners
- Kept four key mobile titles live and earning with no UA or marketing budget
- Led the product side of IP partnerships with The Smurfs, MGA (L.O.L. Surprise!) and Zeptolab
2019 – 2021
Product Manager · data.ai (App Annie)
- Took App Annie Pulse, a new B2B app for iOS and Android, from zero to launch
- Led engineers and data scientists across China, the US and the Netherlands
- Tested Pulse with CEOs in mobile gaming and apps, the executive audience it was built for. They signed off on it, and it gave customers a new way to use the product and raised their satisfaction with it
2012 – 2019
Product Owner / Producer · CoolGames
- Launch partner for Facebook Messenger games: Angry Birds (with Rovio), Battleship (with Hasbro) and Tetris
- Ran LINE Draw & Guess from production to live ops; managed IP work for Monopoly, Angry Birds and Pac-Man
- Introduced agile production and hired for the team
2008 – 2010
Producer · Playlogic Entertainment
- Produced PC and console games for an Amsterdam-based publisher
- Worked with Sony, Nintendo and Microsoft, and with IP holders such as 20th Century Fox
2005 – 2012
Earlier · One Two Gaming, ITpreneurs, Ownage.nl

View full profile on LinkedIn ↗ CV available on request.

The Dom tower in Utrecht against a blue sky

About

Hi, I'm Maurice

I've worked in games since 2005, first as editor-in-chief of a Dutch gaming community and then as a producer and product lead at publishers, studios and a data company. Along the way I've worked on everything from console games to Facebook Messenger launches with Rovio and Hasbro, and a 25-game casual portfolio at Azerion.

What I like best is the part where a team stops debating and starts shipping: a clear roadmap, the right partners, and KPIs everyone understands. I also mentor founders for the European Innovation Council and the Dutch Games Association.

Based in: Utrecht, the Netherlands · EU citizen
Languages: Dutch (native), English (fluent), German (conversational)
Education: MA New Media & Digital Culture, Utrecht University
Certifications: Professional Scrum Product Owner · Leadership Certificate, NHA

Contact

Let's talk about your game.

Looking for a producer for a launch, a fractional Head of Product, or a permanent hire? Send me a short note about your team and what you're working on. I usually reply within a day.

maurice.vanderboor@gmail.com

LinkedIn linkedin.com/in/mauricevanderboor ↗

Availability Freelance, fractional or permanent · Remote or hybrid